About Me
I’m Joy — a travel advisor and writer who’s spent most of my life chasing great stories and even better meals.
I learned about food from the inside out: over a decade working in the front and back of house of restaurants taught me that food is how strangers become friends, and that a well-run service can feel like watching magic happen in real time.
Then came two decades of an online family specialty food business. We sourced foods like aged balsamic vinegar from Modena, rare spices from Spain, Extra Virgin Olive Oil from Tuscany, and hand-harvested salts from Slovenia. Most importantly, we taught home cooks that a single ingredient could transform an ordinary Tuesday dinner into something worth remembering.
When we closed the business, I realized I’d been curating experiences all along. So I took that work on the road. Now I design custom trips and small-group retreats for people who want to *taste* a place, not just photograph it — cooking alongside local chefs, learning to read a market like a resident, lingering over lunch in family-run trattorias where nonna still rolls the gnocchi by hand.
As a certified FORA travel advisor, I design itineraries that focus on culinary immersion—market tours with local guides, cooking classes that teach technique, meals at family-run restaurants where the recipes haven’t changed in generations. However, I can book anything. Planes, trains, hotels, cruises, you name it.
Because I have mobility challenges, I trained in accessible travel to better accommodate people with disabilities, like myself.
My approach to both travel and culinary experiences is built upon my background in story analysis, theatre, and film. Every destination has a story. Every meal is part of it. My job is to help you experience that story firsthand—through the markets, tables, kitchens, and people who keep traditions alive.
When I’m not planning trips or hosting retreats, you will find me writing or in the kitchen, recreating dishes from my travels. My Substacks, Food for Thought, that explores the profound connections between food, culture, community, and The Narrative, a travel inspiration newsletter. I collaborate with brands, restaurants, and tourism boards on content, strategy, and storytelling that truly resonates with audiences.
If you’re looking for travel that goes deeper than the guidebook—whether that’s a custom itinerary, a curated retreat, or just someone who understands food—let’s talk.
Work With Me
With 20+ years in online marketing, a strong culinary background, and deep expertise in cultural travel, I do more than create content — I design experiences. Whether you’re a brand, restaurant, tourism board, or a traveler ready to go, here’s how we can work together:
Sponsored Content & Brand Partnerships
Authentic blog features, curated social campaigns, and storytelling that connect with engaged, culture-driven audiences.
Food & Travel Writing
From destination deep-dives to restaurant features and hotel spotlights — I deliver editorial that informs, inspires, and converts.
Travel Advising & Custom Trip Planning
As a certified travel advisor through Fora, I plan seamless, food-forward itineraries — whether you’re booking a single stay or dreaming of a multi-stop, culture-rich experience. It’s like having a travel concierge who speaks fluent “food.”
Online Strategy & Consulting
Helping brands in food, travel, and hospitality grow smarter — with a focus on audience, storytelling, and ROI.
Press Trips & Destination Marketing
Immersive storytelling that turns unforgettable experiences into shareable, search-optimized content across platforms.
Get in touch with me using the form below or by emailing joyschoeph@gmail.com.
Get in touch.
Send me a message and I will respond within 24-48 hours.